Equipment and Mission – ProPilot Magazine

Equipment and Mission – ProPilot Magazine

TurboProps versus Light Jets—choice comes down to travel legs and airport use New turboprops have high performance. But there’s a magic factor with a jet that claims the future and charms the buyer. Published in Professional Pilot Magazine, February,...

Ocean Marketing – The Ugly

This follows on from the saga described in Ocean Marketing – The Bad. After Ocean Marketing had been fired by N-Control, the makers of the Avenger controller, it was revealed that Ocean Marketing still had control over all the website and related email accounts,...

Ocean Marketing – The Bad

Ocean Marketing used to market the Avenger game controller. It is a unique device that facilitates the manipulation of all the buttons on a typical controller so that handicapped people can participate on an equal footing with others. While this is a B2C situation,...
BlendTec Blenders

BlendTec Blenders

While the BlendTec blenders are a consumer product, they are high-end and their example still applies in the B2B world. They are creating compelling content that drives people to their website (www.willitblend.com). This content takes the form of short videos that,...

The “Top 10” Good, Bad and Ugly in Social Media Marketing

I am constantly amazed at the power of social media and the influence that it can bring to bear on organizations, both large and small. Some organizations have used it to great advantage while others have abused it and have had their abuse come back and bite them in...

A Balanced Example

I wrote in an earlier post about the need for balance between marketing and sales organizations. On that subject, I spoke to a friend who is the Vice President of Marketing for a major aerospace manufacturer to ask him about their structure. He told me that, in...