Sep 7, 2012 | Blog, Social Media - Bad
A. Lassonde Inc., a large manufacturer of fruit juices in Quebec recently got penalized for what it believed was a legitimate court action to enforce its trademark rights. While the company won in court, it lost big time in the court of public opinion. As...
Aug 31, 2012 | Blog, Social Media - Bad
It initially appeared that Shell was promoting Arctic oil exploration as good for humanity and any environmental impact was secondary in this micro-site. http://arcticready.com/ Update May 2, 2013: the site has finally been taken down. However, the more you read the...
Aug 24, 2012 | Blog, Social Media - Ugly
“Girls Around Me” was the name of an app available for smart phones that allowed an individual to find nearby people and their personal information. The app connected to publicly available information from Facebook and Foursquare and, based on the users...
Aug 17, 2012 | Blog, Social Media - Good
KONY2012 is a fine example of the power of social media to promote a good cause. The following is extracted from Wikipedia… Kony 2012 is a short film created by Invisible Children, Inc. and released on March 5, 2012. The film’s purpose is to promote the...
Aug 10, 2012 | Blog, Social Media - Good
David Tucker suggested this for inclusion… Thanks, David. The U.S. government considered legislation related to digital intellectual property rights (SOPA – Stop Online Piracy Act and PIPA – Protect Intellectual Property Act). While the intentions...
