Aerospace Product/Service Management

Swordfish III

The Fairey Swordfish is an open-cockpit, fabric-covered biplane torpedo bomber. Originating in the early 1930s, the Swordfish, nicknamed “Stringbag” for its ability to carry a large variety of payloads like the household shopping bag of the 1930’s, was principally operated by the Fleet Air Arm of the Royal Navy. It was also used by the Royal Air Force (RAF), as well as several overseas operators, including the Royal Canadian Air Force (RCAF) and the Royal Netherlands Navy. It was initially operated primarily as a fleet attack aircraft. During its later years, the Swordfish was increasingly used as an anti-submarine and training platform. The type was in frontline service throughout the Second World War.

Despite being obsolete by 1939, the Swordfish achieved some spectacular successes during the war. Notable events included sinking one battleship and damaging two others of the the Italian navy during the Battle of Taranto, and the famous attack on the German battleship Bismarck, which contributed to her eventual demise. Swordfish sank a greater tonnage of Axis shipping than any other Allied aircraft during the war. The Swordfish remained in front-line service until V-E Day, having outlived some of the aircraft intended to replace it.

Aerospace Product/Service Management, or Internal Marketing, covers all the internal activities to create the right aerospace product or service and the right evolutionary road-map.

Aerospace Product/Service Definition

Developing a new aerospace product or service for a single customer according to their specification is a straightforward task. It’s more difficult to consolidate often-contradictory requirements when developing a product or service for a broader market.

TriLink has extensive experience in the aerospace market prioritizing and resolving these conflicts to develop a comprehensive customer requirements document. This facilitates the development of an offering that meets with the widest market acceptance, thereby maximizing sales.

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