Are your Marketing and Sales organizations balanced?

In any organization, the sales team has the focus. After all, Sales brings in the money that keeps the company going. But Marketing is equally important. Without the marketing foundation, you won’t realize your full sales potential. Marketing is harder to do as the...

What is “Marketing”?

Many people include lead generation under the umbrella of Marketing but I think that is too broad a definition. I prefer to look at Marketing as separate from Marketing Communications, Lead Generation and Sales so that the process breaks down like this: Marketing...