Dec 30, 2016 | Blog, Marketing
In any organization, the sales team has the focus. After all, Sales brings in the money that keeps the company going. But Marketing is equally important. Without the marketing foundation, you won’t realize your full sales potential. Marketing is harder to do as the...
Dec 23, 2016 | Blog, Marketing
Many people include lead generation under the umbrella of Marketing but I think that is too broad a definition. I prefer to look at Marketing as separate from Marketing Communications, Lead Generation and Sales so that the process breaks down like this: Marketing...
Sep 13, 2016 | Clients, News, Website Design, Website Search Optimization
The client, a company designing and producing intrinsically and explosion-safe testers for aerospace and defence use, had a website that was based on static pages and there was no content management system. As a result, updates were difficult and time consuming....
Jul 23, 2016 | Clients, News, Website Design, Website Search Optimization
The client’s previous website was based on static pages and there was no content management system. As a result, updates were difficult and time consuming. They wanted to add a modern content management system at the same time as replacing the content. This...
