Veronica McGregor, Stephanie L. Smith and Courtney O'Connor of JPL accepted the SXSW Interactive Social Media Award. Image credit: NASA/JPL-Caltech

Veronica McGregor, Stephanie L. Smith and Courtney O’Connor of JPL accepted the SXSW Interactive Social Media Award. Image credit: NASA/JPL-Caltech

Mars Curiosity Lands South by Southwest Interactive Award

The down-to-Earth persona of NASA’s Mars Curiosity rover, expressed on Twitter, Facebook, live streaming on Ustream, viral videos and the first Foursquare check-in from another planet, has captured the 2013 South by Southwest (SXSW) Interactive Award for best social media campaign.

See the Mars rover wins social media award press release here.

This rates #4 on my all-time Good About Social Media.

Again, David Tucker suggested this for inclusion… Thanks, David.