KONY2012 is a fine example of the power of social media to promote a good cause.
The following is extracted from Wikipedia…
Kony 2012 is a short film created by Invisible Children, Inc. and released on March 5, 2012. The film’s purpose is to promote the charity’s “Stop Kony” movement to make Ugandan indicted war criminal and International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by December 2012, the time when the campaign expires.
The film went “viral” and, as of the end of May, 2012, it had racked up over 104 million views and the Invisible Children nearly 4 million pledges in 204 countries. It is one of the most popular movements of all time. The campaign has resulted in a resolution by the United States Senate and contributed to the decision to send troops by the African Union.
Jason Russell, the film’s director and co-founder of Invisible Children, became instantly famous, proving Andy Warhol’s famous truism that “Everyone will be famous for 15 minutes.” Unfortunately, the attention was too much for Russell and, as the result of a breakdown, he had an additional 15 minutes of fame.
The point is that you don’t need a huge advertising budget. If you have a compelling story, using the simplest of tools, the world will beat a path to your door. For business use of social media, you must keep the content up-to-date and compelling. We use WordPress for our site and blog and, using the WordPress app on an iPhone, its practical to update the content of the static pages and create new blog entries and news events. Pictures and video, too!