Mar 13, 2013 | Blog, Social Media - Good
Mars Curiosity Lands South by Southwest Interactive Award
The down-to-Earth persona of NASA’s Mars Curiosity rover, expressed on Twitter, Facebook, live streaming on Ustream, viral videos and the first Foursquare check-in from another planet, has captured the 2013 South by Southwest (SXSW) Interactive Award for best social media campaign.
Mar 13, 2013 | Blog, Social Media - Bad, Social Media - Good, Social Media - Ugly
I described in a previous post (Top 10 Social Media Good, Bad and Ugly) candidates for the Top Ten list to highlight the larger successes and failures of companies in the social media marketing universe.
Aug 17, 2012 | Blog, Social Media - Good
KONY2012 is a fine example of the power of social media to promote a good cause. The following is extracted from Wikipedia… Kony 2012 is a short film created by Invisible Children, Inc. and released on March 5, 2012. The film’s purpose is to promote the...
Aug 10, 2012 | Blog, Social Media - Good
David Tucker suggested this for inclusion… Thanks, David. The U.S. government considered legislation related to digital intellectual property rights (SOPA – Stop Online Piracy Act and PIPA – Protect Intellectual Property Act). While the intentions...
Feb 13, 2012 | Blog, Social Media - Good
While the BlendTec blenders are a consumer product, they are high-end and their example still applies in the B2B world. They are creating compelling content that drives people to their website (www.willitblend.com). This content takes the form of short videos that,...
