Mar 13, 2013 | Blog, Social Media - Bad, Social Media - Good, Social Media - Ugly
I described in a previous post (Top 10 Social Media Good, Bad and Ugly) candidates for the Top Ten list to highlight the larger successes and failures of companies in the social media marketing universe.
Sep 7, 2012 | Blog, Social Media - Bad
A. Lassonde Inc., a large manufacturer of fruit juices in Quebec recently got penalized for what it believed was a legitimate court action to enforce its trademark rights. While the company won in court, it lost big time in the court of public opinion. As...
Aug 31, 2012 | Blog, Social Media - Bad
It initially appeared that Shell was promoting Arctic oil exploration as good for humanity and any environmental impact was secondary in this micro-site. http://arcticready.com/ Update May 2, 2013: the site has finally been taken down. However, the more you read the...
Feb 13, 2012 | Blog, Social Media - Bad
Ocean Marketing used to market the Avenger game controller. It is a unique device that facilitates the manipulation of all the buttons on a typical controller so that handicapped people can participate on an equal footing with others. While this is a B2C situation,...
