Oasis Gets Juiced

A. Lassonde Inc., a large manufacturer of fruit juices in Quebec recently got penalized for what it believed was a legitimate court action to enforce its trademark rights. While the company won in court, it lost big time in the court of public opinion. As...
Shell Promotes Arctic Oil Exploration?

Shell Promotes Arctic Oil Exploration?

It initially appeared that Shell was promoting Arctic oil exploration as good for humanity and any environmental impact was secondary in this micro-site. http://arcticready.com/ Update May 2, 2013: the site has finally been taken down. However, the more you read the...

Ocean Marketing – The Bad

Ocean Marketing used to market the Avenger game controller. It is a unique device that facilitates the manipulation of all the buttons on a typical controller so that handicapped people can participate on an equal footing with others. While this is a B2C situation,...